Benefits of the SMS
In today's competitive world, differentiation is a significant factor in the success of the service provider. Once the basic services, such as voice telephony, are deployed, SMS provides a powerful vehicle for service differentiation. If the market allows for it, SMS can also represent an additional source of revenue for the service provider.
The benefits of SMS to subscribers center around convenience, flexibility, and seamless integration of messaging services and data access. From this perspective, the primary benefit is the ability to use the handset as an extension of the computer. SMS also eliminates the need for separate devices for messaging because services can be integrated into a single wireless device—the mobile terminal. These benefits normally depend on the applications that the service provider offers. At a minimum, SMS benefits include the following:
Delivery of notifications and alert
Guaranteed message deliver
Reliable, low-cost communication mechanism for concise information
Ability to screen messages and return calls in a selective way
Increased subscriber productivity
BENEFITS OF SMS MARKETING CAMPAIGNS:
The benefits of including mobile marketing in your overall marketing strategy are numerous:
Deliverability:
As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign.
Qualified Recipients:
Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products.
Flexibility:
With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes.
Range of Use:
Mobile marketing can be used for a wide range of purposes: announcing new product, one-day specials, new store openings, special events etc. Subscribers can be treated as an exclusive group for offers and information.
